Senior Content Marketing Specialist

Job Summary

A company is looking for a Senior Content Marketing Specialist.

Key Responsibilities

• Develop and execute content marketing strategies to enhance brand awareness and organic engagement
• Create and manage a content calendar, producing various types of content and overseeing content production partners
• Collaborate with internal teams to create educational content based on market trends and customer needs

Required Qualifications

• 2-3 years of experience in content marketing, preferably in a B2B SaaS environment
• Significant knowledge of SEO strategies and best practices
• Strong copywriting experience, particularly related to SaaS products
• Experience with website analytics tools such as Google Analytics and SEMrush
• Previous legal experience or understanding of law firm processes is a plus