Senior Content Strategist

Job Summary

A company is looking for a Senior Content Strategist, Demand Gen.

Key Responsibilities

• Develop and execute content strategies for demand generation campaigns
• Write and manage high-quality content assets throughout the buyer journey
• Analyze campaign performance and optimize content based on insights

Required Qualifications

• 5+ years of experience in B2B content marketing, preferably in SaaS or AdTech/MarTech
• Proven success in creating content that supports lead generation and sales enablement
• Experience with Google Analytics (GA4) and heatmapping tools to assess content performance
• Hands-on experience with emerging AI tools to enhance campaign execution
• Experience in designing and executing A/B tests on content assets