Senior Digital Marketing Manager

Job Summary

A company is looking for a Sr. Digital Marketing Manager to lead and execute its digital growth strategy.

Key Responsibilities

• Develop, implement, and optimize integrated digital marketing strategies to drive pipeline and revenue growth
• Lead on-page, off-page, and technical SEO efforts to improve search rankings and organic traffic
• Analyze and report on digital performance, leveraging marketing attribution models and analytics tools

Required Qualifications

• 5-7 years of experience in digital marketing, with expertise in SEO, paid media, content marketing, and CRO
• Strong experience managing SEO and SEM agencies, including keyword research and technical SEO
• Hands-on experience with Google Analytics (GA4), Google Ads, and other digital marketing tools
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Knowledge of A/B testing and CRO tools to enhance conversion rates