Senior Director of Demand Generation

Job Summary

A company is looking for a Senior Director, Demand Generation to lead demand generation strategies and campaigns.

Key Responsibilities

• Develop and execute demand generation programs to drive awareness and acquisition
• Lead integrated campaigns across various channels, ensuring alignment with sales and marketing teams
• Manage website and digital engagement tools, optimizing for performance and conversion

Required Qualifications

• 8+ years of experience in B2B demand generation or ABM marketing, preferably in a SaaS environment
• Proven ability to run integrated campaigns across digital and offline channels
• Hands-on experience with ABM tools, marketing automation, and CRM systems
• Strong understanding of website tools, SEO, and conversion rate optimization
• Analytical mindset with expertise in campaign reporting and performance metrics