Senior Director of Demand Generation

Job Summary

A company is looking for a Senior Director, Demand Generation.

Key Responsibilities

• Develop and optimize a comprehensive demand generation strategy to exceed pipeline and bookings targets
• Lead and mentor a team of marketers while actively participating in campaign creation and analysis
• Design and implement an Account-Based Marketing (ABM) strategy targeting key enterprise accounts

Required Qualifications

• 5+ years of experience in B2B SaaS demand generation, with at least 2 years in a leadership role
• Proven success in driving pipeline and revenue growth in a technical product environment
• Hands-on expertise across various digital marketing channels
• Strong analytical mindset with proficiency in marketing automation and CRM platforms
• Experience in partner marketing and driving pipeline through indirect channels