Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Manager, Lifecycle Marketing.

Key Responsibilities

• Develop and implement lifecycle marketing strategies to maximize customer lifetime value
• Oversee end-to-end email marketing execution and collaborate with cross-functional teams
• Analyze campaign performance and provide insights to key stakeholders for data-driven decision-making

Required Qualifications

• 4 years of experience in marketing with a focus on lifecycle marketing
• Experience with marketing automation platforms and CRM systems
• Demonstrated success in loyalty strategies and retention
• Familiarity with the health tech industry and emerging trends in lifecycle marketing
• Strong analytical skills and a data-driven mindset