Senior Manager of Performance Measurement

Job Summary

A company is looking for a Senior Manager, Performance Measurement.

Key Responsibilities

• Analyze and track upper and lower funnel KPIs to measure marketing effectiveness
• Develop and recommend strategies to improve the efficiency and performance of marketing campaigns and channels
• Collaborate with cross-functional teams to align marketing tactics with broader company goals

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or related field; MBA or advanced degree preferred
• 8+ years of experience in marketing performance analysis or business strategy
• Proven track record of working with upper and lower funnel KPIs in a marketing context
• Strong experience with data analytics and proficiency in SQL
• Experience in the financial services industry