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Senior Manager, Web Strategy

5/30/2025

No location specified

Job Summary

A company is looking for a Senior Manager of Web Strategy & Optimization (CRO).

Key Responsibilities
  • Lead and execute a comprehensive web strategy that improves user engagement, increases conversion rates, and drives measurable revenue impact
  • Drive a structured CRO program, maintaining a robust testing roadmap and delivering measurable improvements
  • Align web initiatives with marketing, product, and revenue goals through close cross-functional collaboration
Qualifications
  • 6+ years of experience in CRO or web strategy; 2+ years in a leadership role
  • Deep understanding of how websites contribute to funnel performance, customer engagement, and revenue growth
  • Proven track record of running structured CRO and personalization programs at scale
  • Familiarity with web analytics (GA4), experimentation tools (e.g., Optimizely, VWO), and content management systems
  • B2B SaaS experience strongly preferred

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