Senior Marketing Automation Manager

Job Summary

A company is looking for a Senior Marketing Automation Manager to develop and execute email and SMS strategies aligned with marketing and sales objectives.

Key Responsibilities:

• Develop and implement email and SMS marketing strategies based on customer insights and data
• Manage the execution and quality assurance of marketing campaigns within the automation platform
• Collaborate with cross-functional teams to optimize customer journeys and enhance campaign performance

Required Qualifications:

• Bachelor's Degree in Business, Marketing, or a related field
• 6+ years of experience in Database Marketing, CRM, Email, Digital, or Direct Mail marketing
• 3+ years of management experience
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms
• Proficiency with MS Excel