Senior Marketing Operations Manager

Job Summary

A company is looking for a Sr. Manager - Marketing Operations.

Key Responsibilities

• Develop and lead PLG initiatives to drive self-service adoption, expansion, and revenue growth
• Optimize user onboarding, activation, and retention with data-driven experimentation
• Collaborate with Product, Engineering, Marketing, and Sales to align growth efforts

Required Qualifications

• 7+ years of experience in marketing operations
• Strong expertise in PLG frameworks, subscription models, and SaaS retention strategies
• Proficiency in data analytics, experimentation, and AARRR modeling
• Experience working with CRM, marketing automation, and product analytics platforms
• Deep understanding of freemium and trial conversion models in SaaS