Job Summary
A company is looking for a Senior Manager, Integrated Media Strategy & Planning.
Key Responsibilities
- Develop integrated media plans across D2C and retail marketplace business models
- Translate research insights into actionable media plans using various data tools
- Collaborate with cross-functional teams to ensure seamless campaign execution
Required Qualifications
- 4+ years of experience in media planning and strategy, particularly in digital media buying
- 2+ years of experience with planning and research tools such as GWI and eMarketer
- 2+ years of client-facing and team management experience
- Strong familiarity with Amazon's retail media solutions and other retail platforms
- Proven experience in planning across CPC and CPM channels
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