Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager, TWC Adoption.

Key Responsibilities

• Develop and execute cross-flow adoption strategies for TWC product co-usage
• Conduct research to understand customer journeys and identify barriers to adoption
• Create customer-facing content and enablement to showcase integration benefits

Required Qualifications

• 5+ years of B2B SaaS product marketing experience, focusing on multi-product adoption or integrations
• Proven ability to develop and execute go-to-market strategies
• Experience conducting customer research and translating insights into actionable programs
• Strong cross-functional collaboration skills in a matrixed environment
• Data-driven mindset with experience in measuring and optimizing marketing programs