Senior Web Analyst

Job Summary

A company is looking for a Senior Web Analyst to analyze website performance and user behavior to enhance engagement and conversion rates.

Key Responsibilities

• Analyze website traffic and user behavior using tools like Google Analytics and Adobe Analytics
• Manage web tracking tools to ensure accurate data collection and implement tracking codes
• Create and maintain dashboards and reports to track key performance indicators and communicate insights

Required Qualifications

• Proven experience in web analytics and performance analysis
• Familiarity with Google Tag Manager and other tracking tools
• Experience in data integrity audits and validation processes
• Ability to collaborate with cross-functional teams
• Strong understanding of A/B testing methodologies