Vice President of Marketing Analytics

Job Summary

A company is looking for a Vice President of Marketing Analytics.

Key Responsibilities

• Own and deliver the end-to-end marketing analytics roadmap aligned with commercial objectives
• Lead a high-performing analytics function, establishing standards for attribution and media mix modelling
• Build forecasting and performance dashboards to optimize ROI across various marketing channels

Required Qualifications

• 10+ years in marketing analytics roles, with at least 3 years in senior/executive leadership
• Proven track record influencing C-suite and non-technical stakeholders
• Expertise in attribution, A/B testing, predictive modelling, and campaign analysis
• Strong SQL and dashboarding skills, with experience in BI tools like Tableau or Looker
• Deep understanding of data infrastructure and analytics automation