Remote Marketing Specialist (Meta Platform, Meta Ads, Google Ads & SEO)

Type: Freelance / Part-time
Pay: $25–40/hour
Location: Remote (U.S.-based preferred)

About Us:
Liks Beauty and Wellness is a boutique spa based in Florida. We specialize in advanced skincare and body treatments, and we’re looking for a results-driven marketing specialist to help us increase leads and grow our digital presence.

What You’ll Be Responsible For:
1. Strategically manage and optimize Meta Ads (Facebook and Instagram) to drive local traffic and leads
2. Set up and maintain Meta Business Suite, Instagram Professional, and WhatsApp Business accounts
3. Launch and manage Google Ads campaigns (Search and Local Services preferred)
4. Optimize on-page SEO (keywords, structure, metadata, basic content updates)
5. Track and report campaign performance (CPC, CTR, conversions, geo targeting, and audience insights)
6. Provide light support to our business owner on how to navigate Meta and Google platforms
7. Recommend high-converting ad copy and visual creative ideas tailored to the wellness space

What We’re Looking For:
1. Proven experience running Meta Ads (not just Google Ads)
2. Ability to set up and troubleshoot Meta Business Manager and related tools
3. Strong skills in local SEO and campaign analytics
4. Independent, organized, and able to explain things clearly to a non-technical partner
5. Fluent in English; U.S. time zone availability preferred
6. Preferred: Experience in the beauty or wellness industry

Job Types: Full-time, Part-time

Pay: From $20,000.00 per year

Expected hours: No less than 8 per week

Work Location: Remote