Retention Manager

Job Summary

A company is looking for a Retention Manager to lead CRM, bonusing, and lifecycle engagement strategies.

Key Responsibilities

• Develop data-driven retention strategies to enhance user engagement and reduce churn
• Design and optimize automated retention campaigns and player lifecycle journeys
• Create and manage bonuses and promotions while ensuring compliance with regulations

Required Qualifications

• 5+ years of experience in retention, CRM, or lifecycle marketing in social casino or sweepstakes products
• Strong knowledge of FastTrack CRM or similar tools, including Gamification setup
• Deep understanding of bonus mechanics and lifecycle marketing
• Analytical mindset with experience in performance data analysis
• English level B2/C1 for professional communication with stakeholders