Senior Content Strategist

Job Summary

A company is looking for a Senior Content Strategist to redesign a banking client's platform.

Key Responsibilities:

• Conduct content inventory and audits to assess relevance, quality, and SEO performance
• Develop content structure and hierarchy, including sitemaps and content matrices
• Create SEO optimization plans, including keyword research and on-page recommendations

Qualifications and Skills:

• Experience in the banking industry and financial services sector
• Proven experience in content strategy development and implementation
• Strong knowledge of SEO principles and best practices
• Experience with content auditing and inventory management tools
• Proficiency in CMS systems such as Adobe AEM and Salesforce