Senior Director of Marketing Analytics

Job Summary

A company is looking for a Senior Director of Marketing Operations and Analytics.

Key Responsibilities

• Define the vision and roadmap for marketing analytics and operations in collaboration with senior leaders
• Drive budgeting and ROI analysis to connect marketing investments to revenue impact
• Own the marketing technology stack and optimize the end-to-end lead management process

Required Qualifications

• 10+ years of experience in marketing analytics or a related quantitative field
• A Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Computer Science)
• Deep expertise in advanced measurement methodologies, including MMM and MTA
• Proven ability to manage a modern marketing tech stack, including CDPs and CRM platforms
• Expert-level proficiency in SQL and experience with visualization tools like Tableau or PowerBI