Senior Email Marketing Manager

Job Summary

A company is looking for a Senior Email & Lifecycle Marketing Manager to manage customer-facing messaging programs throughout the customer lifecycle.

Key Responsibilities

• Co-develop lifecycle marketing strategy and manage the email and lifecycle marketing roadmap
• Own key lifecycle growth targets and execute campaigns using marketing automation tools
• Track KPIs and collaborate with cross-functional teams to align messaging strategies

Qualifications

• 7+ years of email or lifecycle marketing experience in B2B SaaS or a similar environment
• Deep expertise with marketing automation platforms like Inflection.io, Marketo, or Braze
• Familiarity with Pendo or similar in-app engagement platforms
• Proven track record of building automated, personalized lifecycle programs
• Strong skills in segmentation, testing, and analytics