Senior Lifecycle Marketing Specialist

Job Summary

A company is looking for a Senior Lifecycle Marketing Specialist to drive revenue growth through multi-channel campaigns.

Key Responsibilities

• Manage the customer lifecycle from acquisition to retention using data-driven insights
• Identify trends and collaborate on funnel-specific campaigns across various marketing channels
• Analyze campaign performance and lifecycle metrics to optimize marketing strategies

Required Qualifications

• 3+ years of experience in lifecycle marketing or marketing operations in a startup SaaS environment
• Proven success in designing and optimizing cross-channel customer journeys
• Hands-on experience with tools like HubSpot, Amplitude, and Pendo
• Strong analytical skills to translate data into actionable strategies
• Deep understanding of marketing best practices for email, SMS, and in-app messaging