Senior Manager, Client Marketing

Job Summary

A company is looking for a Senior Manager, Client Marketing.

Key Responsibilities

• Develop client marketing strategies to enhance engagement through various channels
• Execute multi-channel marketing campaigns and serve as the primary marketing contact for clients
• Collaborate with internal teams to track performance, optimize campaigns, and ensure data compliance

Required Qualifications

• 5-7 years of experience in B2B2C marketing, with at least 3 years in health plans
• Proven experience in executing cross-channel campaigns in complex ecosystems
• Strong organizational and project management skills
• Analytical mindset with the ability to interpret performance data
• Familiarity with marketing/data tools such as Salesforce and Lightdash preferred