Senior Manager, Digital CRM

Job Summary

A company is looking for a Sr. Manager, Digital CRM to lead their digital CRM marketing team.

Key Responsibilities

• Oversee strategy, planning, and optimization of campaigns across Email, Push, and SMS
• Own KPIs for engagement, conversion, retention, and revenue impact while leading A/B testing initiatives
• Develop and execute integrated lifecycle marketing strategies and align cross-channel campaigns with business goals

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of experience in lifecycle marketing, focusing on Email, Push, and SMS channels
• Proven success in developing and executing cross-channel marketing strategies
• Strong experience with marketing automation platforms and CRM tools
• Demonstrated leadership experience managing teams and cross-functional projects