Senior Marketing Analytics Specialist

Job Summary

A company is looking for a Senior Specialist, Marketing Analytics and Systems.

Key Responsibilities

• Design and develop marketing systems, dashboards, and workflows for performance tracking and scalable campaign execution
• Build, format, and deploy email campaigns while optimizing audience segmentation and ensuring compliance with regulations
• Develop and implement processes for campaign reporting and performance optimization, addressing platform-related issues as needed

Required Qualifications

• At least 7 years of experience in marketing operations, analytics, or CRM optimization
• Demonstrated expertise in Salesforce or comparable CRM systems and marketing automation tools
• Strong fluency in data tracking, campaign performance analysis, SEO, A/B testing, and audience segmentation
• Must reside in and be legally authorized to work in the USA