Senior Marketing Data Analyst

Job Summary

A company is looking for a Sr Marketing Data Analyst to transform complex data into actionable insights that shape marketing strategies.

Key Responsibilities

• Lead enterprise planning and forecasting for membership and consumer engagement
• Define success metrics and create KPIs to assess digital marketing effectiveness
• Build and maintain dashboards to track campaign performance and business goals

Required Qualifications

• Bachelor's degree in a related field or equivalent work experience
• Minimum 5 years of experience translating complex datasets into actionable insights using SQL, Snowflake, Tableau, or similar tools
• Proficiency in reporting and visual analytics tools
• Strong business acumen and data storytelling skills
• Experience in pulling and analyzing large, complex datasets