Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager to drive lead generation and optimize marketing performance.

Key Responsibilities

• Plan, manage, and optimize paid marketing campaigns across various channels
• Own conversion rate optimization and build marketing automation workflows
• Collaborate with sales teams to create prospecting assets and track marketing-sourced pipeline metrics

Required Qualifications

• 5+ years of experience in B2B marketing, preferably in enterprise SaaS
• Deep hands-on experience with HubSpot and digital performance campaigns
• Strong analytical skills with a focus on funnel metrics and ROI
• Proficiency in Microsoft suite and familiarity with various marketing tools
• Understanding of enterprise SaaS buyers and the B2B buying journey