Senior Marketing Specialist

Job Summary

A company is looking for a Sr. Marketing Specialist I.

Key Responsibilities

• Lead campaign execution from kickoff to deployment, managing timelines and overseeing creative development
• Write organized creative briefs for campaigns, ensuring alignment with strategies and objectives
• Collaborate with various partners to ensure successful project execution and access post-campaign metrics for insights

Qualifications

• 3-5 years of experience in email and/or push, SMS marketing
• Experience with creative briefing and execution best practices
• Strong analytical skills and data interpretation capabilities
• Experience in customer segmentation strategies
• Familiarity with major ESP capabilities, HTML coding, and project management tools is a plus