Senior Marketing Specialist

Job Summary

A company is looking for a Senior Marketing Specialist (Remote) to execute and manage marketing initiatives aimed at boosting brand awareness and acquiring new members.

Key Responsibilities:

• Execute high-impact, multi-channel campaigns and ensure seamless delivery
• Collaborate with teams to create marketing collateral and track campaign performance
• Manage relationships with external vendors and prepare comprehensive campaign reports

Required Qualifications:

• 6+ years of experience in campaign management or a similar role
• Bachelor's degree in marketing, communications, business, or a related field
• Proven experience with integrated marketing campaigns across digital and traditional channels
• Expert knowledge of analytics tools such as GA4 and Adobe Analytics for campaign tracking
• Insurance and/or health care experience preferred