Senior Marketing Technology Manager

Job Summary

A company is looking for a Senior Marketing Technology Manager to lead audience strategy within their Customer Data Platform.

Key Responsibilities

• Lead the strategy, development, and execution of scalable audience segmentation in Segment
• Act as the primary liaison between Marketing, Data Science, and Data Engineering to ensure clean data flow into and out of Segment
• Drive innovation by testing and implementing new tools, features, or strategies to improve marketing precision and scalability

Required Qualifications

• 6+ years of experience in Marketing Technology, Growth Marketing, or Marketing Operations, with at least 3+ years of hands-on experience with Segment or equivalent CDPs
• Proven leadership in developing and scaling audience segmentation frameworks in a cross-functional environment
• Strong technical fluency, bridging the gap between marketing requirements and data/engineering execution
• Deep understanding of digital marketing ecosystems and data-driven targeting strategies
• Proficiency in SQL and comfort with analyzing or interpreting large datasets