Job Summary
A company is looking for a Senior Paid Search Specialist to manage and optimize paid search channels.
Key Responsibilities
- Lead strategy and execution across all paid search channels to drive customer acquisition and pipeline growth
- Develop and own a paid search roadmap focused on cost efficiency and audience quality
- Collaborate with cross-functional teams to align messaging and landing experiences with search intent
Required Qualifications
- 6-8+ years of experience with paid search ad platforms such as Google, YouTube, and Bing
- Proven success in driving revenue and ROAS through scalable paid search programs
- Strong analytical skills with the ability to spot performance trends and inform strategy
- Experience with Google Analytics 4, Looker, Salesforce, or similar platforms
- Deep platform expertise in Google Ads and managing performance programs for B2B SaaS
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