Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Manager, Product Marketing - Care Clinic.

Key Responsibilities:

• Lead a product marketing team, defining KPIs and mentoring team members
• Inform go-to-market strategy, including product positioning and pricing, based on market analysis
• Launch new products and enhance brand awareness through strategic marketing initiatives

Required Qualifications:

• 7+ years of experience in product marketing or management consulting focused on go-to-market strategy
• 3+ years of experience with health plans, either in sales or internal roles
• Deep understanding of health plan challenges and ability to connect them to product offerings
• Strong analytical skills with a proven track record of data-driven decision-making
• Experience in leading a high-functioning product marketing team