Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Manager, Product & Customer Lifecycle Marketing.

Key Responsibilities

• Define audience targeting and develop messaging for product launches
• Design and execute multi-channel lifecycle campaigns to drive customer engagement
• Collaborate cross-functionally to ensure product rollouts align with marketing strategies

Required Qualifications

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or Growth Marketing
• Proven ability to launch products/features and drive adoption at scale
• Hands-on experience with data-driven segmentation and personalization
• Strong collaboration skills with cross-functional teams
• Analytical mindset to connect campaign performance to ROI