Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager.

Key Responsibilities

• Conduct market, competitive, and customer research to define pain points and ideal customer profiles
• Develop product positioning and messaging based on customer use cases and product capabilities
• Own and drive go-to-market strategy for consumer and SMB product offerings, optimizing marketing plans for adoption and retention

Required Qualifications

• 6+ years of experience in product marketing, marketing, or business strategy roles
• Experience developing insights for the SMB audience
• Strong understanding of both B2C and B2B marketing and product launch strategy
• Proven ability to analyze data and translate insights into actionable strategies
• Ability to work cross-functionally and influence collaborators across teams