Senior Retail Activation Specialist

Job Summary

A company is looking for a Senior Specialist, Retail Activation.

Key Responsibilities

• Oversee the strategic planning and execution of national and seasonal in-store marketing campaigns
• Develop and coordinate logistics for high-impact in-store events and demonstrations
• Drive adoption of marketing tools and training resources across store teams

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 6-8 years of relevant experience in retail marketing, operations, or event management
• Proven track record of cross-functional project leadership in a fast-paced environment
• Proficient in Microsoft Office with strong storytelling and reporting capabilities
• Experience with executional tools such as StorIQ or equivalent platforms