Senior Specialist - Media Analytics

Job Summary

A company is looking for a TV, Video, Audio & Display Senior Specialist (Analytics Focused Role).

Key Responsibilities

• Oversee all aspects of client campaigns, ensuring effective execution and optimization
• Monitor performance and adjust strategies to align with client objectives and KPIs
• Analyze campaign impacts and collaborate with cross-functional teams to support a full-funnel investment strategy

Required Qualifications

• 4-5 years of experience in video, audio, or display advertising, or in finance/consulting roles
• Experience with SQL is a plus
• Familiarity with marketing data analysis principles, including A/B testing
• Demonstrated success in using analytics tools to drive marketing decisions
• Advanced skills in Microsoft Excel, PowerPoint, and Google Suite