Senior Vice President of Marketing

Job Summary

A company is looking for a Senior Vice President, Marketing to lead marketing strategy and execution for their K12 Group Travel division.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to drive revenue and lead generation across digital channels
• Manage marketing budgets and oversee the performance of campaigns, ensuring alignment with business goals
• Collaborate with sales and product teams to create effective sales enablement tools and enhance customer experience

Required Qualifications

• 15+ years of marketing experience with at least 7 years in a leadership role
• Proven track record in driving revenue for a product or service brand, preferably in K12 or travel marketing
• Experience in planning and managing digital lead generation programs across various channels
• Strong background in website development, UX design, and digital marketing analytics
• Bachelor's or master's degree in business or a related field, or equivalent marketing work experience