Social Channel Strategist

Job Summary

A company is looking for a Social Channel Strategist for PST hours.

Key Responsibilities

• Align enterprise social channel strategy with business goals and optimize performance across channels
• Conduct content and channel analysis, including KPI tracking and benchmarking
• Manage relationships with creators and ambassadors, and provide ad-hoc social performance reporting

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred
• At least 5 years of experience in a Channel Strategist role
• Demonstrated experience in social media management and content creation
• Strong analytical skills for tracking and interpreting social media KPIs
• Experience with social media analytics tools like Hootsuite Analytics and Google Analytics