Social Media Marketing Lead

Job Summary

A company is looking for a Social Media Lead to develop and execute social media marketing strategies.

Key Responsibilities

• Develop and implement B2B and B2C social media strategies to support the brand and campaigns
• Plan and deliver social media campaigns, managing creative processes and content calendars
• Analyze performance metrics and create reports to optimize social media content and strategies

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 8+ years of experience in social media, preferably with a major brand
• Experience managing agency relationships and negotiating contracts
• Strong understanding of influencer marketing and analytics tools
• Ability to work in a dynamic environment and manage multiple projects simultaneously