Social Media Strategist (Famous male fitness influencer)

Company Description:

Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today’s creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com.

Please Note!:

This role is for a standalone fitness technology for one of the most influential male fitness influencers on social media (may also include working on Playbook’s social as well – TBD)

In This Role, You’ll:
• Responsible for the strategy and execution of famous fitness influencer’s social media channels
• You’ll orchestrate and oversee the creation of captivating content that resonates with our audiences
• You’ll spearhead social media campaigns that align with our business objectives; and propel traffic and conversions on key initiatives
• You’ll dive into the realm of community management and social monitoring with finesse.
• Bring to life new ideas to educate our social following about the tech platform
• You’ll transform intricate concepts into riveting content across various channels
• Craft an industry-leading LinkedIn strategy (likely Twitter, Tiktok as well)
• You’ll leverage internal and external relationships to position company as a thought leader in the male fitness vertical
• You’ll curate compelling content packages with top customers, showcasing their success stories and driving platform adoption
• Collaborate strategically with Product and Marketing stakeholders
• You’ll amplify their initiatives, integrating social media into broader marketing campaigns with a collaborative mindset.
• You’ll set quarterly channel strategies with the manager to ensure alignment with broader marketing objectives
• Unlock the potential of Social as a powerful engine for lead generation
• You’ll craft unique and engaging content, leveraging all social media platforms to drive new customers to our marketing site.
• Keep your finger on the pulse of the fitness economy
• You’ll pitch new ideas and post formats to keep our channels fresh and relevant

Qualifications:
• **Knowledge of fitness is a MAJOR PLUS!
• **Experience working to develop a personal brand is a MAJOR PLUS
• Proven experience as a Social Media Strategist
• Expertise in social media platforms, including but not limited to Instagram, Facebook, Twitter, and YouTube
• Excellent knowledge of social media trends, best practices, and emerging platforms
• Strong analytical and problem-solving skills
• Ability to create and curate engaging content
• Experience with social media management tools and analytics platforms
• Strong written and verbal communication skills
• Ability to work independently and collaboratively in a remote team environment
• Passion for fitness, wellness, and sports
• Bachelor’s degree in Marketing, Communications, or a related field