Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst.

Key Responsibilities

• Define metrics and methodologies for Marketing and CRM analytics to support decision-making
• Analyze data to identify opportunities and issues, presenting insights in an actionable format
• Develop Tableau dashboards to monitor Marketing and CRM KPIs and lead automated reporting

Required Qualifications

• At least 3 years of analytical experience, preferably in B2C marketing analytics
• Advanced proficiency in SQL and proficiency in Tableau or similar tools
• Solid statistical knowledge and experience analyzing complex data
• Understanding of multi-touch attribution mechanisms
• Familiarity with GIT and Airflow is a plus; experience with Python libraries is also a plus