Director of Product Marketing

Job Summary

A company is looking for a Director, Product Marketing.

Key Responsibilities:

• Develop and execute product marketing strategy for SaaS solutions targeting healthcare IT and physician workflow optimization
• Conduct competitive analysis and market research to refine product positioning and differentiate in the market
• Create impactful content and sales enablement tools to support product adoption and customer engagement

Qualifications:

• Bachelor's degree in Marketing, Business, Healthcare Administration, or related field; advanced degrees or certifications are a plus
• 10+ years of product marketing experience, particularly in the SaaS and/or healthcare IT industry
• Proven experience in marketing solutions addressing physician workflows and healthcare IT systems
• Strong understanding of the healthcare provider landscape and SaaS business models
• Data-driven mindset with the ability to analyze market trends and customer feedback