Job Summary
A company is looking for a Senior Product Marketing Manager who will drive customer conversion through effective messaging and campaigns.
Key Responsibilities
- Lead strategy and content for product landing pages and high-impact copy across various channels
- Utilize data and A/B testing to enhance conversion rates throughout the customer journey
- Collaborate with sales and product teams to create targeted messaging and support upgrade campaigns
Required Qualifications
- Extensive experience in product marketing within B2B SaaS or tech
- Strong writing skills with a portfolio demonstrating effective copy for landing pages and ads
- Experience with A/B testing and familiarity with tools such as GA, Hotjar, or Unbounce
- Understanding of conversion psychology and user journey design
- Fluency in English, both spoken and written
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