Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to develop and implement lifecycle marketing strategies for new products.

Key Responsibilities

• Lead the lifecycle marketing strategy for new products
• Create and refine marketing programs using firmographic and demographic data
• Collaborate with various teams to enhance customer experience and campaign effectiveness

Required Qualifications

• Extensive experience in B2B account-based marketing, preferably in B2B SaaS
• Strong strategic thinking and data-driven decision-making skills
• Proven ability to collaborate with cross-departmental stakeholders
• Experience with HubSpot CRM and HTML/CSS skills
• Mastery of lifecycle marketing fundamentals and customer journey focus