Director of Marketing Analytics

Job Summary

A company is looking for a Director of Marketing Analytics.

Key Responsibilities

• Develop and execute advanced measurement strategies across various analytics platforms
• Lead the design of multi-touch attribution models and incrementality testing frameworks
• Analyze performance across social platforms to inform creative and media strategy

Required Qualifications

• 8+ years of experience in marketing analytics, with at least 3 years in a leadership role
• Expertise in Meta Advanced Analytics and Google Ads Data Hub
• Experience with DSPs such as The Trade Desk and DV360
• Proven experience in attribution modeling and media mix modeling
• Strong proficiency in SQL and data visualization platforms, especially Power BI