Sr. Director, Digital Marketing

Company Overview

Cinch Home Services is an award-winning, leading provider of home protection plans with more than 45 years of experience. Their solutions help customers cover the cost when appliances and essential home systems including HVAC, plumbing, electrical and more break down from everyday use. All covered repairs are backed by an industry-leading 180-day workmanship guarantee. Plans can be purchased directly or through select affinity partners including financial, insurance, retail, utility, and real estate. Cinch works with a nationwide network of vetted service providers to help homeowners when they need it the most. Cinch Home Services, a member company of The Cross-Country Group, is headquartered in Boca Raton, FL.

The Position

As the Digital Marketing Lead, you will develop successful, long-term digital marketing

strategies that align with our company’s growth objectives. This role requires someone with deep marketing expertise and a passion for digital technologies, who can work closely with cross-functional teams, particularly our IT department, to ensure consistency across all digital channels. You will be responsible for bringing forward-thinking ideas to the table, helping to build and maintain a strong web presence that supports our brand and business goals. Your primary focus will be on driving digital marketing investments that deliver measurable results, including increased revenue, improved LTV, and optimized CAC.

Duties and Responsibilities:

• Build our digital marketing roadmap.

• Manage all digital marketing channels (e.g. SEM, blogs, emails, and social media) to ensure performance and consistency.

• Measure ROI and KPIs and prepare the budget.

• Develop specific campaigns to create and maintain high levels of customer interaction.

• Oversee our social media accounts.

• Manage and improve online content, considering SEO and Google Analytics

• Forecast sales performance trends and act proactively to increase our market segments.

• Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies.

• Motivate the digital marketing team to achieve goals.

• Monitor competition and provide ideas to stand out.

• Stay up to date with digital technology developments.

• Perform other duties as assigned.

The Person

• Proven work experience as a Digital marketing director

• Demonstrable experience in designing and implementing successful digital marketing campaigns.

• Strong understanding of how all current digital marketing channels function

• Solid knowledge of online marketing tools and best practices

• Hands-on experience with SEO/SEM, Google Analytics, and CRM software

• Familiarity with web design

• Excellent analytical and project management skills

• Strong team management and communication (written and verbal) skills.

Education

Bachelor’s degree in Marketing, Digital technologies, or a relevant field.