Video Marketing Manager

Job Summary

A company is looking for a Video Marketing Manager, Demand Generation.

Key Responsibilities

• Develop and execute strategies for promoting YouTube content across various channels to expand reach and drive traffic
• Conduct A/B testing and experimentation to improve content performance and optimize promotional strategies
• Analyze YouTube performance data to identify trends and optimize future content and strategy

Required Qualifications

• 5+ years of experience in B2B content marketing, demand generation, or digital marketing, preferably in B2B tech
• Proven success in YouTube strategy, video content planning, and production management
• Strong project management skills with the ability to meet deadlines and align stakeholders
• Deep understanding of YouTube's algorithm, analytics, and best practices for content optimization
• Hands-on experience with YouTube Studio and applying SEO principles to video content