VP of Integrated Media Planning

Job Summary

A company is looking for a VP, Integrated Media Planning.

Key Responsibilities

• Develop and lead a high-performing media planning team to achieve client goals
• Interpret research to create effective media strategies aligned with brand marketing objectives
• Support media buying teams during campaign activation and maintain performance standards

Required Qualifications

• 10+ years of media planning experience, with at least 3 years in a leadership role
• Proven ability to lead, coach, and develop team members
• Expertise in bid management, campaign management, and optimization processes
• Experience in supporting new business efforts at the network or brand level
• Advanced knowledge of media planning and research tools