Web Marketing Program Manager

Job Summary

A company is looking for a Program Manager, Web Marketing, Digital Marketing.

Key Responsibilities

• Develop and implement inbound digital content strategies to attract potential supporters
• Tailor content and campaigns for culturally and demographically diverse audiences, primarily in English and Spanish
• Analyze data to identify trends, optimize content performance, and enhance user experiences

Qualifications and Requirements

• Bachelor's degree in a related field or equivalent work experience
• Minimum of 5 years of experience in digital content marketing, including multicultural or bilingual marketing communications
• Demonstrated experience developing culturally competent content strategies
• Proficiency in SEO and website analytics tools
• Fluency in English and Spanish (written and verbal)