Account Based Marketing Manager

Job Summary

A company is looking for an Account Based Marketing (ABM) Manager to join their marketing team.

Key Responsibilities

• Develop and execute integrated marketing campaigns to increase brand awareness and drive account engagement
• Serve as a segment expert, guiding company strategy and enhancing the buyers' journey
• Collaborate with cross-functional teams to implement effective online and offline marketing activities

Required Qualifications

• 5+ years of B2B marketing experience focused on integrated and targeted marketing strategies
• Proven track record in driving demand with large key accounts
• Experience with omnichannel marketing and social proof building best practices
• Strong project management capabilities for complex multi-channel campaigns
• Passion for testing new channels and optimizing strategies based on data