Account-Based Marketing Director

Job Summary

A company is looking for an ABM/Segment Director to lead account-based marketing initiatives.

Key Responsibilities

• Own campaign design and execution while collaborating on target account selection
• Innovate content and media ideas to engage key personas and ensure quality in offers
• Manage workflows and technology tools, continuously improving account-based marketing efforts

Required Qualifications

• 5+ years of experience in a B2B-focused revenue marketing role
• 3+ years of experience in building complex account-based go-to-market strategies
• Strong understanding of modern account-based technology and AI applications
• Thorough knowledge of ABM and demand funnel metrics