Principal Lifecycle Marketing Manager

Job Summary

A company is looking for a Principal Lifecycle Marketing Manager to lead the strategy and execution of its lifecycle marketing program.

Key Responsibilities

• Own the full lifecycle strategy for users from signup through onboarding, adoption, and retention
• Collaborate with cross-functional teams to define shared lifecycle goals and reduce onboarding friction
• Develop KPI frameworks and lead A/B testing to optimize lifecycle programs and improve user engagement

Required Qualifications

• 8+ years in Lifecycle, Product, or Growth Marketing, with at least 2+ years in a PLG or hybrid environment
• Experience designing email-driven lifecycle programs integrated with product behavior and CRM logic
• High proficiency with marketing automation platforms and product analytics tools
• Strong project management skills and ability to manage multiple campaigns and stakeholders
• Strategic thinker with the ability to lead cross-functional initiatives and define KPIs